Social Media Marketing Client Questionnaire

Please answer the following questions to the best of your ability:

Name

Phone

Untitled

Matrix Choice

Website:

Website

What is your brand’s overall purpose? *(Required)

This can be your mission statement

What do you or your company aim to achieve with social media?*(Required)

Current Strategy

MARKETING QUESTIONNAIRE

Who is your target audience? (demographics) *(Required)

For example: California USA, age 21 to 40, Female, Small business Owner, Frequent traveler, Non-smoking,

What topics and sources of information are most important to your audience?(Required)

For example: Books, golf, action movies, relationship, horoscope

What real life events matter to your audience and their lives?(Required)

For Example: Valentines, Birthday, buying new home

What problems can you help your audience solve?(Required)

Here you can tell more about USPs of your brand or products

What is your brand voice? (for example, funny, casual, serious, commercial, etc.)(Required)

The words you use and the emotions you convey have a huge impact on your audience and the way your brand is perceived.

What type of content you want for your social media updates? And how often do you want?(Required)

How can your audience recognize your brand by your posts and updates? There is too much noise on social media. How do you want to be listened?

What emotions do you hope to convey through your brand’s visuals and messaging?(Required)

The audience is a set of people or groups of people. They are real humans and emotions are drivers of the actions

List your top performing social media platforms? *(Required)

From top to bottom where the top most is the best performing. For e.g. Facebook, LinkedIn, Twitter etc.

List your top social media compititors? (at least 3) *(Required)

From top to bottom where the top most is the best performing. For e.g. Facebook, LinkedIn, Twitter etc.

Do you want to use social media to provide customer service? *(Required)

Yes

Not sure right now

Do you spend on paid advertising on Social platforms?(Required)

Yes

Not sure right now

How many customers are you currently being referred from your social media platforms each month?? *(Required)

10-50

50-100

<10

What are your expectations per month? (Organic)(Required)

for e.g.: x number of followers on IG, x number of post engagement each month of Facebook? x percentage increase in likes.

What are your expectations per month? (Paid)(Required)

for e.g.: x number of followers on IG, x number of post engagement each month of Facebook? x percentage increase in likes.

What other mediums do you use for marketing(Required)

Google Ads

Bing Ads

Others

All of the Above

New Business

Do not submit confidential information such as credit card details, Mobile and ATM PINs, account passwords, etc.

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